The Belief Alignment Worksheet

A simple framework to write headlines that resonate with how your customers already think, and move them to act.

• What it is: A simple worksheet that helps you rewrite headlines by aligning with your customer’s identity, belief, and fear.
• Who it’s for: Founders, marketers, and operators who know their product works but feel their messaging isn’t landing.
• Why it works: It’s based on real A/B test wins.
• How you’ll use it: Fill it out in under 10 minutes using your current homepage headline.
• Why it matters: When your message mirrors how customers already see themselves, conversion becomes a natural next step.

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