Turn your value proposition into messaging customers actually believe

A free 10-minute worksheet for founders and marketers who want stronger headlines and subheads that feel true to customers and get them to act.

What it is: A practical worksheet to help you rewrite headlines and subheads using customer identity, belief, and fear.
Who it’s for: Founders and marketers who know their product works but feel their messaging isn’t landing.
Why it works: Built from real messaging tests, including one homepage hero test that lifted conversion 29.8%.
How you’ll use it: Fill it out in under 10 minutes using your current headline, subheadline, or value proposition.
What you’ll leave with: Clearer messaging your customers are more likely to believe.